Market orientation has emerged as a significant antecedent of performance and is presumed
to contribute to long-term success. To investigate the impact of this predictor, a meta-…

Although communication in marketing has been researched extensively, communication in
buyer–seller exchanges during the sales process has received limited attention. This study …

The current research takes an interdisciplinary approach to examine the role of emotions in
the successful delivery of social services. Survey data collected from 533 frontline social …

The current study employs the theory of extended self to examine fashion leadership and its
predictive value of intention to engage in body modification behavior. Data were collected …

For the first time, field observation research is conducted in a natural, controlled environment
(ie, classroom) to investigate ethical decision-making of college students. One hundred …

The current study empirically examines job performance by considering perceived customer
demands as a new antecedent of job stress (JS) and the mediating role of emotion‐focused …

Segmentation of markets has been a key concept in marketing research for almost 50 years.
Although academicians and practitioners employ different approaches to segmentation (…

The current study introduces the concept of ethnic compatibility to explain differences
between strong and weak Hispanic identifiers' evaluation of print advertising. The findings …

The tobacco industry is one of the world's most profitable economic sectors with anticipated
compound annual growth rate (CAGR) of 23.25% between 2017 and 2025 and annual …

The communication environment for buyer‐seller interfaces is being transformed by a variety
of new communication choices. The use of electronic mail in business today is especially …