Brand competitiveness: Introducing the customer-based brand value (CBBV)–competitiveness chain
Purpose This paper aims to introduce the concept of consumer-based brand value (CBBV),
a change in the perspective of brand-equity and brand value from one where the brand is …
a change in the perspective of brand-equity and brand value from one where the brand is …
Determinants of customer loyalty and share of wallet in retail banking
Previous research has investigated the determinants and consequences of customer loyalty,
but, in banking, a critical measure largely neglected in previous studies is the customer's ‘…
but, in banking, a critical measure largely neglected in previous studies is the customer's ‘…
Modeling customer satisfaction and loyalty: survey data versus data mining
The loyalty literature has investigated the association between customer satisfaction and
customer loyalty and revealed mixed results. Some studies have indicated that the relationship …
customer loyalty and revealed mixed results. Some studies have indicated that the relationship …
Competitiveness vis-à-vis service quality as drivers of customer loyalty mediated by perceptions of regulation and stability in steady and volatile markets
The purpose of this research is to investigate predictors of customer loyalty in order to
identify alternatives to customer satisfaction with service quality, which has been traditionally …
identify alternatives to customer satisfaction with service quality, which has been traditionally …
Prediction of attitude and behavioural intentions in retail banking
Purpose – This research seeks to explore the factors predicting customer loyalty in retail
banking. Loyalty was measured in terms of a customer's willingness to recommend a bank and …
banking. Loyalty was measured in terms of a customer's willingness to recommend a bank and …
School discipline, school uniforms and academic performance
Purpose – The purpose of this paper is to examine the role of school discipline in achieving
academic performance. The study aims to clarify the role of permissive vis-à-vis authoritative …
academic performance. The study aims to clarify the role of permissive vis-à-vis authoritative …
The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG
The purpose of this study was to examine the role of brand exposure and experience on
brand recall, mediated by three affectional drivers: brand trust, brand image and self-image …
brand recall, mediated by three affectional drivers: brand trust, brand image and self-image …
[HTML][HTML] Grey wolf genomic history reveals a dual ancestry of dogs
The grey wolf (Canis lupus) was the first species to give rise to a domestic population, and
they remained widespread throughout the last Ice Age when many other large mammal …
they remained widespread throughout the last Ice Age when many other large mammal …
Modelling customer loyalty in financial services: a hybrid of formative and reflective constructs
Purpose – Customer loyalty is a focal concern for marketers who seek to identify its antecedents
and causal structure with the aim of better understanding, predicting and managing …
and causal structure with the aim of better understanding, predicting and managing …
When does media multitasking induce store visit and conversion? The influence of motivational factors
This study aimed to delineate how media multitasking (MM) induces online store visits and
purchase behaviors in different situations. We used a hidden Markov model to elicit several …
purchase behaviors in different situations. We used a hidden Markov model to elicit several …
