Impact of website information design factors on consumer ratings of web-based auction sites
OB Kwon, CR Kim, EJ Lee - Behaviour & information technology, 2002 - Taylor & Francis
<p>Web-based auctions are now regarded as among the most successful business models
on the Internet. Buyers who are invited to a web-based auction site make decisions based …
on the Internet. Buyers who are invited to a web-based auction site make decisions based …
Factors affecting the intensity of emotional expressions in mobile communications
O Kwon, CR Kim, G Kim - Online Information Review, 2013 - emerald.com
Purpose – The use of text‐based communications such as instant messaging or social media
such as Twitter has been growing significantly as the use of mobile devices increases. Not …
such as Twitter has been growing significantly as the use of mobile devices increases. Not …
Identifying viewer segments for television programs
CR Kim - Journal of Advertising Research, 2002 - journalofadvertisingresearch.com
… Choong-Ryuhn Kim Woosuk University … Choong-Ryuhn Kim Choong-Ryuhn Kim is an
assistant professor of marketing at the school of Distribution and Trade at Woosuk University in …
assistant professor of marketing at the school of Distribution and Trade at Woosuk University in …
Channel Selection, Control and Satisfaction of Manufacturers in the Korean Pharmaceutical Market
M Hahn, C Shin, CR Kim - Journal of Marketing Channels, 1996 - Taylor & Francis
We hypothesize that percent of foreign capital, firm size, product substitutability, product life
cycles, competition, and technological uncertainty affect the reliance of integrated channels. …
cycles, competition, and technological uncertainty affect the reliance of integrated channels. …
The Effects of Wireless Technology on Distributed Group Decision-Making Practices
O Kwon, TK Kim, CR Kim - Asia pacific journal of information …, 2002 - koreascience.kr
Those making decisions are no longer located in the same workplace. Wireless technology
appears promising as a method to promote group performance in circumstances dependent …
appears promising as a method to promote group performance in circumstances dependent …
Ubiquitous decision support systems and their impact on users' online decision-making
K Chang Lee - Online Information Review, 2013 - emerald.com
… In “Factors affecting the intensity of emotional expressions in mobile communications”
Ohbyung Kwon, Choong-Ryuhn Kim and Gimum Kim describe how emotional expressions in …
Ohbyung Kwon, Choong-Ryuhn Kim and Gimum Kim describe how emotional expressions in …
[PDF][PDF] Use of Mobile Devices in the Performance of Group Decision-Making under Contextual Pressure
OB Kwon, TK Kim, CR Kim - Journal of Information Processing …, 2007 - koreascience.kr
Mobile technology appears promising as a method to promote group performance in
circumstances dependent on time, but not member proximity. However, the success of mobile …
circumstances dependent on time, but not member proximity. However, the success of mobile …
Predicting advertising persuasiveness: A decision tree method for understanding emotional (in) congruence of ad placement on YouTube
By applying the computational method of decision trees, this research identifies the most
decisive attributes enhancing ad persuasiveness by examining the contextual effects of …
decisive attributes enhancing ad persuasiveness by examining the contextual effects of …
Delighting consumers click by click: Antecedents and effects of delight online
C Bartl, MHJ Gouthier, M Lenker - Journal of Service …, 2013 - journals.sagepub.com
The increasing importance of information technology as a means to access and communicate
information has prompted firms to enhance their corporate websites to establish …
information has prompted firms to enhance their corporate websites to establish …
Self-oriented masculinity: advertisements and the changing culture of the male market
BJ Branchik, TG Chowdhury - Journal of Macromarketing, 2013 - journals.sagepub.com
This research chronicles the changes in the understudied and rapidly evolving male market
segment using two related studies: (1) a content analysis of advertisements in fifty-one years …
segment using two related studies: (1) a content analysis of advertisements in fifty-one years …