In this article, the researchers explore the following question. Can corporate social
responsibility (CSR) and the corporate reputation of a firm lead to its brand equity in business-to-…

Background. The present era of a competitive healthcare environment indicates that providers
have been convinced that attentiveness to patient satisfaction is integral to care quality …

This paper examines how industrial buyers’ attributions of their suppliers’ actions of corporate
social responsibility (CSR) are related to both the brand advocacy and brand equity. Using …

From dyadic perspectives, this study explores the effect of market orientation on relationship
learning and relationship performance and the moderating effect of relationship quality in …

The studies of influence strategies in channel relationships have focused on western,
individualistic countries. This study seeks to extend the empirical findings in Taiwan's motor …

This paper aims to examine the application of value co-creation approach in online travel
service based on service-dominant logic. Drawing on recent works, the research indicates …

This study examines the effect of relationship learning between customers and suppliers on
relational knowledge stores and the moderating role of dyadic trust. The results reveal that …

The purpose of this study is to explore the effect of interdependence on the influence
strategies and investigate the moderating role that “shared norms and values” play in the …

Product innovation performance is an important indicator for evaluating a firm's research
and development. This study is different from past research in that the relationship between …

Relational benefits are important factors to build relationships with customers. As for our
knowledge, no researches have focused on the relationships between service qualities of travel …