The purposes of this study are to identify the types of brand association and examine the
relationship between association characteristics and brand equity. Based on a literature review, …

Examines the negative impacts of brand extension failure upon the original brand by
calibrating the difference of brand equity. Using data collected from college students in Taiwan, …

This research aims to investigate the interactive effects of website reputation, manufacturer
brand, on electronic commerce. We surveyed 543 internet users to investigate the effects of …

Although service quality has been found to be a key concept for organizations, it has rarely
been applied to the leisure activities of adolescents. Therefore, in this research we examined …

From the knowledge management point of view, the fundamental mission of hospital
management is the delivery of quality medical services, utilizing highly specialized knowledge to …

In the present day, the government of Taiwan is tiring to promote the policy of Cultural
Creative Industries (TCCI), as well as to industrialize the cultural products with creation; thus, …

Nongwei Greens (hereafter as Nongwei) is the first vegetable and fruit packing plant that get
traceability accreditation. Top supermarkets such as Carrefour, Shin Kong Mitsukoshi …

Dole is the largest multinational enterprise in the production and sales of fruits and vegetables
in the world. Dole established a Taiwan branch in 2005 (Dole-Taiwan) and set up banana …

The very fundamental mission of hospital management is to deliver quality healthcare services
by utilizing highly specialized medical knowledge and solve other healthcare problems …

The purpose of this paper is to clarify the central issue of standardization versus adaptation
debated in international marketing and complement this knowledge with an implementation …