The information systems (IS) literature has long emphasized the importance of user
acceptance of computer-based IS. Evaluating the determinants of acceptance of information …

Many innovative products can only fully deploy their value if they rely on consumers' personal
information. This issue challenges the confidence that consumers have in new innovations…

This research examines how European citizens decide to disclose and protect their personal
data and thereby reveals cultural and generational divides. Focus group discussions …

Marketers, retailers, and brands increasingly rely on digital technologies to shape consumers’
journeys. Extending from the paradox of technology, which captures the coexistence of …

Over the past few decades, governments worldwide have grappled with their approaches to
regulating issues associated with information privacy. However, research on individuals’ …

Technology is transforming how retail services are delivered and the experience lived by
consumers. Online and offline channels are converging to deliver a seamless omnichannel …

To stand out from the competition, companies collect massive amounts of personal information,
which they use to create memorable and personalized customer experiences. At the …

The PLS-SEM method is a robust approach to researching consumer behavior. However,
understanding a phenomenon only through a quantitative approach may not be sufficient in …

One key aspect that could influence the digital identity policy landscape has not been studied:
the views of the European citizens, particularly the views of the generation that has grown …

As firms rely increasingly on “big data” to segment and target current and potential customers,
the challenge of data falsification—individuals providing incorrect personal data in …