The present study examines potential influences associated with donation framing, product
price, product type, and donation magnitude on cause‐related marketing (CRM) campaigns, …

Drawing on the value-belief-norm theory, we propose that hedonic and utilitarian shopping
values are linked with consumer skepticism toward green advertising and eco-friendly …

Smartphones have become necessities in people’ lives. Along with its obvious benefits,
however, the smartphone has other effects that are not all that glorious. This study investigates …

… Chun‐Tuan Chang is an Associate Professor at the Department of Business Management, …
Chun‐Tuan Chang is the corresponding author and can be contacted at: ctchang@faculty.…

In traditional cause-related marketing (CRM) campaigns, marketers focus on a promoted
product and ads contain CRM messages only in small print at the bottom. Some recent …

This research investigates gender differences in terms of the response to altruistic and
egoistic charitable appeals, and demonstrates how self-referencing can influence advertising …

Despite the popular use of cuteness in product designs, especially for foods, little is known
about how cuteness influences consumption. This article contributes to the evolving stream of …

This study examined when and how charitable advertisements could be effective in the
context of child poverty. An experiment investigated the influences of message framing, image …

Giving to charities takes two major forms: time and money. In this study the authors explored
whether donors/nondonors can be distinguished using demographic, socioeconomic, and …

Despite the prominent use of sexual appeals in advertising, little is known about how
consumers process messages that contain explicit versus implicit sexual appeals. This research …