User profiles for Byungho Park

Byungho Park

KAIST
Verified email at kaist.ac.kr
Cited by 1150

Cognition and emotion in TV message processing: How valence, arousing content, structural complexity, and information density affect the availability of cognitive …

A Lang, B Park, AN Sanders-Jackson… - Media …, 2007 - Taylor & Francis
This paper examines whether emotional message content alters the effects of structural
complexity and information density on available resources, measured by secondary task …

Parsing the resource pie: Using STRTs to measure attention to mediated messages

A Lang, SD Bradley, B Park, M Shin, Y Chung - Media psychology, 2006 - Taylor & Francis
This study directly tests the hypothesis that secondary task reaction time (STRTs) measured
during television viewing index available resources rather than resources allocated by the …

When available resources become negative resources: The effects of cognitive overload on memory sensitivity and criterion bias

JR Fox, B Park, A Lang - Communication Research, 2007 - journals.sagepub.com
This study uses signal detection measures and secondary task reaction times (STRTs) to
examine the effects of structural complexity and information density on processing television …

[HTML][HTML] The effect of age at first calving and calving interval on productive life and lifetime profit in Korean Holsteins

…, N Wasana, K Cho, Y Choi, T Choi, B Park… - … journal of animal …, 2013 - ncbi.nlm.nih.gov
This study was performed to estimate the effect of age at first calving and first two calving
intervals on productive life and life time profit in Korean Holsteins. Reproduction data of Korean …

The effect of repetition in Internet banner ads and the moderating role of animation

J Lee, JH Ahn, B Park - Computers in human behavior, 2015 - Elsevier
Many advertising repetition studies have demonstrated wear-out effects, and found several
moderating variables. In the context of Internet banner ads, this study examines the effects of …

A 37-40 GHz phased array front-end with dual polarization for 5G MIMO beamforming applications

…, S Abughazaleh, JS Hayden, B Park… - 2019 IEEE Radio …, 2019 - ieeexplore.ieee.org
This paper presents a dual polarized 37-40 GHz transmitter-receiver (TRX) phased array
front-end RFIC implemented in a 28nm bulk RF-CMOS process. The TRX front-end contains 8 …

Color change and consumer preferences towards color of heat-treated Korean white pine and royal paulownia woods

W Hidayat, Y Qi, J Jang, B Park… - Journal of the …, 2017 - repository.lppm.unila.ac.id
Heat treatment of wood is an attractive alternative environmentally-friendly treatment to add
value of less valuable woods by improving color, dimensional stability, and natural durability. …

[HTML][HTML] Sustainable corporate social media marketing based on message structural features: Firm size plays a significant role as a moderator

MY Kang, B Park - Sustainability, 2018 - mdpi.com
Social media has been receiving attention as a cost-effective tool to build corporate brand
image and to enrich customer relationships. This phenomenon calls for more attention to …

Influence of filler type and content on properties of styrene‐butadiene rubber (SBR) compound reinforced with carbon black or silica

SS Choi, BH Park, H Song - Polymers for Advanced …, 2004 - Wiley Online Library
Rubber compounds are filled with reinforcing fillers to improve their physical properties.
Carbon black and silica have different surface chemistries to each other. Differences in …

[HTML][HTML] Genetic parameter estimates of carcass traits under national scale breeding scheme for beef cattle

CH Do, BH Park, SD Kim, TJ Choi… - … journal of animal …, 2016 - ncbi.nlm.nih.gov
Carcass and price traits of 72,969 Hanwoo cows, bulls and steers aged 16 to 80 months at
slaughter collected from 2002 to 2013 at 75 beef packing plants in Korea were analyzed to …