Researchers and brand managers have limited understanding of the effects social media
communication has on how consumers perceive brands. We investigated 504 Facebook users …

The purpose of the current study was to develop a scale to measure the consumer's engagement
with brand-related social-media content, based on three dimensions established in the …

This research examines whether perceptions of brand equity influence consumers’ propensity
to engage with brand-related content on social media. By combining two frameworks: …

Purpose – The purpose of this article is to fill the gap in the discussion of the ways in which
firm-created and user-generated social media brand communication impacts consumer-…

Given the indirect role of social media in value creation, the article “Social media: Influencing
customer satisfaction in B2B sales” by Agnihotri, Dingus, Hu, and Krush (2016) is notable …

Given recent advances in technology, connectivity, and the popularity of social media
platforms, recent literature has devoted great attention to problematic Facebook use. However, …

Previous research on gaming disorder (GD) has highlighted key methodological and
conceptual hindrances stemming from the heterogeneity of nomenclature and the use of non-…

Background: ‘Gaming Disorder’ (GD) has received increased medical attention and official
recognition from both the American Psychiatric Association (APA) and the World Health …

Internet Gaming Disorder (IGD) has been recognized by the American Psychiatric Association
(APA) as a tentative disorder in the latest fifth revision of the Diagnostic and Statistical …

Purpose This study aims to examine in which circumstances consumer’s self-congruity
moderates the indirect influence of consumer-based brand equity (mediating role) in the …