User profiles for Brad Fay
Brad FayEngagement Labs Verified email at ENGAGEMENTLABS.COM Cited by 770 |
Word-of-mouth advocacy: A new key to advertising effectiveness
Marketers are increasingly focused on social marketing, encouraging consumers to share
content as well as recommendations, seeking more emphasis on consumer “expressions” and …
content as well as recommendations, seeking more emphasis on consumer “expressions” and …
The role of advertising in word of mouth
Word of mouth (WOM) is now widely believed to help drive consumer decision making. What
has not been as widely discussed is the relationship between advertising and WOM. New …
has not been as widely discussed is the relationship between advertising and WOM. New …
[PDF][PDF] How to use influencers to drive a word-of-mouth strategy
Conclusions As marketers move away from mass market approaches based on broad
demographics, and take advantage of new tools and technologies that enable them to target …
demographics, and take advantage of new tools and technologies that enable them to target …
[BOOK][B] The face-to-face book: Why real relationships rule in a digital marketplace
… Today, marketing consultants Ed Keller and Brad Fay say social … That’s where Keller and
Fay come in. For the past six years, … In The Face-to-Face Book, Keller and Fay offer key insights …
Fay come in. For the past six years, … In The Face-to-Face Book, Keller and Fay offer key insights …
The challenge of integrating community pharmacists into the primary health care team: a case study of local pharmaceutical services (LPS) pilots and interprofessional …
F Bradley, R Elvey, DM Ashcroft, K Hassell… - Journal of …, 2008 - Taylor & Francis
The aim of this paper is to investigate interprofessional collaboration between general
practitioners (GPs) and pharmacists involved in the delivery of enhanced pharmacy services …
practitioners (GPs) and pharmacists involved in the delivery of enhanced pharmacy services …
Integration and differentiation: a conceptual model of general practitioner and community pharmacist collaboration
F Bradley, DM Ashcroft, PR Noyce - Research in social and administrative …, 2012 - Elsevier
BACKGROUND: The drive for integrative systems and collaboration across organizations and
professions involved in the provision of health and social care has led to the development …
professions involved in the provision of health and social care has led to the development …
Determinants of the uptake of medicines use reviews (MURs) by community pharmacies in England: a multi-method study
F Bradley, AC Wagner, R Elvey, PR Noyce… - Health policy, 2008 - Elsevier
OBJECTIVES: To explore and identify the key determinants influencing the uptake of
medicines use reviews (MURs), a new community pharmacy service in England. METHODS: …
medicines use reviews (MURs), a new community pharmacy service in England. METHODS: …
Skill-mix change in general practice: a qualitative comparison of three 'new'non-medical roles in English primary care
PA Nelson, F Bradley, AM Martindale, A McBride… - British Journal of …, 2019 - bjgp.org
Background General practice is currently facing a significant workforce challenge. Changing
the general practice skill mix by introducing new non-medical roles is recommended as one …
the general practice skill mix by introducing new non-medical roles is recommended as one …
Evolution of the general practice pharmacist's role in England: a longitudinal study
F Bradley, E Seston, C Mannall, C Cutts - British journal of general practice, 2018 - bjgp.org
Background To address the growing GP workforce crisis, NHS England (NHSE) launched
the Clinical Pharmacists in General Practice scheme in 2015. The NHSE scheme promotes a …
the Clinical Pharmacists in General Practice scheme in 2015. The NHSE scheme promotes a …
Why online word-of-mouth measures cannot predict brand outcomes offline: Volume, sentiment, sharing, and influence metrics yield scant online–offline WOM …
B Fay, R Larkin - Journal of Advertising Research, 2017 - journalofadvertisingresearch.com
The rise of social media as a marketing channel, and the research that has supported it, has
left open questions as to its impact on actual brand performance. The current authors sought …
left open questions as to its impact on actual brand performance. The current authors sought …