User profiles for Brad Fay

Brad Fay

Engagement Labs
Verified email at ENGAGEMENTLABS.COM
Cited by 770

Word-of-mouth advocacy: A new key to advertising effectiveness

E Keller, B Fay - Journal of Advertising research, 2012 - journalofadvertisingresearch.com
Marketers are increasingly focused on social marketing, encouraging consumers to share
content as well as recommendations, seeking more emphasis on consumer “expressions” and …

The role of advertising in word of mouth

E Keller, B Fay - Journal of Advertising Research, 2009 - journalofadvertisingresearch.com
Word of mouth (WOM) is now widely believed to help drive consumer decision making. What
has not been as widely discussed is the relationship between advertising and WOM. New …

[PDF][PDF] How to use influencers to drive a word-of-mouth strategy

E Keller, B Fay - Warc Best Practice, 2016 - engagementlabs.com
Conclusions As marketers move away from mass market approaches based on broad
demographics, and take advantage of new tools and technologies that enable them to target …

[BOOK][B] The face-to-face book: Why real relationships rule in a digital marketplace

E Keller, B Fay - 2012 - books.google.com
… Today, marketing consultants Ed Keller and Brad Fay say social … That’s where Keller and
Fay come in. For the past six years, … In The Face-to-Face Book, Keller and Fay offer key insights …

The challenge of integrating community pharmacists into the primary health care team: a case study of local pharmaceutical services (LPS) pilots and interprofessional …

F Bradley, R Elvey, DM Ashcroft, K Hassell… - Journal of …, 2008 - Taylor & Francis
The aim of this paper is to investigate interprofessional collaboration between general
practitioners (GPs) and pharmacists involved in the delivery of enhanced pharmacy services …

Integration and differentiation: a conceptual model of general practitioner and community pharmacist collaboration

F Bradley, DM Ashcroft, PR Noyce - Research in social and administrative …, 2012 - Elsevier
BACKGROUND: The drive for integrative systems and collaboration across organizations and
professions involved in the provision of health and social care has led to the development …

Determinants of the uptake of medicines use reviews (MURs) by community pharmacies in England: a multi-method study

F Bradley, AC Wagner, R Elvey, PR Noyce… - Health policy, 2008 - Elsevier
OBJECTIVES: To explore and identify the key determinants influencing the uptake of
medicines use reviews (MURs), a new community pharmacy service in England. METHODS: …

Skill-mix change in general practice: a qualitative comparison of three 'new'non-medical roles in English primary care

PA Nelson, F Bradley, AM Martindale, A McBride… - British Journal of …, 2019 - bjgp.org
Background General practice is currently facing a significant workforce challenge. Changing
the general practice skill mix by introducing new non-medical roles is recommended as one …

Evolution of the general practice pharmacist's role in England: a longitudinal study

F Bradley, E Seston, C Mannall, C Cutts - British journal of general practice, 2018 - bjgp.org
Background To address the growing GP workforce crisis, NHS England (NHSE) launched
the Clinical Pharmacists in General Practice scheme in 2015. The NHSE scheme promotes a …

Why online word-of-mouth measures cannot predict brand outcomes offline: Volume, sentiment, sharing, and influence metrics yield scant online–offline WOM …

B Fay, R Larkin - Journal of Advertising Research, 2017 - journalofadvertisingresearch.com
The rise of social media as a marketing channel, and the research that has supported it, has
left open questions as to its impact on actual brand performance. The current authors sought …