Monografia jest bardzo interesującym studium historycznoliterackim i kulturowym, wypełniającym
istotną lukę w obrazie polskiej literatury dwudziestowiecznej. Autorka postanowiła …

The present investigations were undertaken for establishing the frequency of musculoarticular
disorders of the stomatognathic system in healthy children as well as determining their …

Marketing communication is a dynamic industry, which continues to change and adapt to
new technologies, media consumption patterns and communication interfaces between …

Purpose This study aims to examine in which circumstances consumer’s self-congruity
moderates the indirect influence of consumer-based brand equity (mediating role) in the …

Although the term “ethnic group” (EG) is often used in social studies, its definition differs among
researchers. Moreover, little is known about ordinary people’s subjective understanding …

During the Covid-19 pandemic, universities in the UK used social media to raise awareness
and provide guidance and advice about the disease to students and staff. We explain why …

This research advances knowledge that can foster understanding of how global consumer
culture (GCC) and its elements relate to impulsive buying and sheds light on how advertising …

Purpose The purpose of this paper is to examine the use of emotional appeals in
advertisements for loans and explored consumers’ perceptions of advertisements featuring such …

This study examined the effects of individual‐level cultural values of individualism and
collectivism on impulsive buying and money budgeting and the mediating role of acculturation to …

Purpose The purpose of this paper is twofold: to analyse the use of emotional appeals in
business-to-business (B2B) bank advertisements and to understand business owners’ …