The purpose of this research is twofold: (1) to examine the persuasive effects of a message
that is presented either as advertising or publicity, and (2) to study whether sequencing (ie, …

The exploratory study that is the subject of this paper examines the importance of ten church
service and program variables in the decision by members of different age cohorts to join a …

Existing research demonstrates that faculty in higher education are gradually relying more on
social media to enhance instruction (eg, Carpenter & Krutka, 2014; Jacquemin, Smelser, & …

This paper summarizes an experiment which compares three commonly used marketing
elements: advertising, Internet websites, and publicity. These elements are rated on two …

… LODA and BARBARA CARRICK COLEMAN373 An IMC Approach to Event Marketing:
The Effects of Sponsorship and Experience on Customer Attitudes JULIE Z. SNEATH, R. …

Religious marketing is a process of making decisions related to what should and should not
be done so that the church could fulfill its mission and serve the parishioners. Religious …

BACKGROUND Prehospital procedures (PHP) by emergency medical services (EMS) are
performed regularly in penetrating trauma patients despite previous studies demonstrating no …

… international artists and performers–the likes of Adrian Feint, Jeffrey Smart, Barry Humphries
and Sir Robert Helpmann, who were friends of the Haywards and often stayed at Carrick …

… In addition, when they study intention to purchase in addition to attitude toward the brand,
Loda and Carrick Coleman (2005) specifically consider whether the sequence of advertising …

BACKGROUND Police transport (PT) of penetrating trauma patients in urban locations has
become routine in certain metropolitan areas; however, whether it results in improved …