Research question: Despite pervasive attention to the concept of rivalry, there is neither
uniform definition nor universal understanding. The purpose of this paper is to explore sport …

This case highlights issues associated with the Formula One (F1) Australian Grand Prix held
in the city of Melbourne, Victoria. The event receives substantial government funding and …

Rivalry is ubiquitous across sports, yet the representation and specification of rivalry varies
widely. Such discrepancy poses problems when distinguishing between multiple out-groups …

Sport fandom, particularly game attendance, offers an opportunity for social interaction.
However, actual attendance at sport events is unrealistic for many individuals. In an attempt to …

Previous research on sports rivalry has emphasized fans’ social identity and the threat
posed by rivals. Much of this scholarship is based on intercollegiate sports, where many fans, …

Accessing and exploiting organizational resources are essential capabilities for competitive
sport organizations, particularly those engaged in motorsports, where teams lacking …

Emotion impacts fans' information processing and evaluation of sport sponsors. This paper
examines the emotion of schadenfreude (joy at others' misfortune) within rivalry contests …

Sport management researchers have increasingly noted a relationship between sport
spectatorship and well-being, with the line of inquiry predicated on transformative sport service …

… B. David Tyler, PhD, is an associate professor of sport management in the School of
Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism at Western Carolina …

Using a mixed-method exploratory approach we describe and explain the seemingly non-normative
behaviors of highly identified fans who Bet Against their Favorite Teams (BAFT). …