In this paper we outline the contribution of a narrative perspective for theory and method in
consumer research. Narratives are considered to be a fundamental way by which we …

In this paper we contribute to current debates concerning the relationship between identity
and consumption. We use people's past consumption of music, embodied in their old records, …

… Kozinets and Avi Shankar to be identified as the author of this work has been asserted in …
Avi Shankar is a Senior Lecturer in Marketing and Consumer Research, in the School of …

… Avi Shankar is a Senior Lecturer in Marketing and Consumer Research at the University
of … Avi Shankar is the corresponding author and can be contacted at: a.shankar@exeter.ac.uk …

<p>Popular music is one of the most ubiquitous forms of contemporary culture. This paper
looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of …

Prior consumer research theorizes nature as an ideal stage for romantic consumption
experiences by framing nature as external to culture. The same studies, however, problematize …

Reports on the use of subjective personal introspection. Offers a brief overview of subjective
personal introspection and then describes the technique used to inform an ongoing piece of …

Encouraging pro‐environmental behaviour (PEB) is an environmental and societal concern.
Encouraging PEB focussing on how consumers see themselves (their identity) has …

Since its birth on the Spanish island of Ibiza in the early 80s club culture has evolved from a
countercultural hedonistic experience (rave) to a global, commodified sector of the tourism …

Prolific research suggests identity associates with pro-environmental behaviours (PEBs) that
are individual and/or group focused. Individual PEB is personally driven, self-reliant, and …