Other evidence, however, supports the view that television remains the most ubiquitous and
effective advertising-supported medium today. None of its rival media match television’s …

… less often, according to Artie Bulgrin, vice president of … watches only about 13 of them,"
Bulgrin says. (This is up from … 're going to watch anymore, Bulgrin says, but when they turn …

… ESPN executive Artie Bulgrin refers to football as “bulletproof,” meaning programming that
not only maintains but generates increasing ratings in a time of declining ratings for virtually …

… However, the general thrust of their finding is supported by research by Rachel Mueller-Lust
at ABC and Artie Bulgrin at ESPN. Their study gave DVR technology to “normal” households…

… ESPN Senior Vice President of Research Artie Bulgrin once characterized digital media
as having created “new markets of time.” The primary measurement challenge for television-…

… shining has been called “the digital dilemma” by Artie Bulgrin, who heads research for ESPN.
Digital media provides an extraordinary ability to monitor and track things, but just because …

… page 9), Artie Bulgrin (MediaScience) suggests that TV is clearly the best vehicle for brand
building, but “as television evolves with digital … gaps in knowledge about how to measure …

… “Relative to other programming,” says ESPN senior vice president of research and sales
development Artie Bulgrin,“movies are the stickiest. People spend more time watching movies …

… Additionally, crucial input to the How Advertising Works initiative was provided through
interviews given at the outset of the research by industry leaders, including Artie Bulgrin (ESPN), …

This study utilizes a content analysis of Sports Illustrated covers from 1954–2016 to evaluate
the amount and type of coverage permitted to female athletes through this source of print …