The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty,
as linking variables in the chain of effects from brand trust and brand affect to brand …

The authors extend the study of relational exchanges to consumer markets using brands as
the units of analysis. They propose certain product-class determinants (perceived …

This study examines whether trusted brands are important in determining brand outcomes in
consumer markets. Specifically, we study whether trust facilitates obtaining superior brand …

Whereas practitioners in advertising and marketing clearly appreciate the importance of affect
and emotion, traditional academic approaches to the analysis of persuasion tend to stress …

<p>This study develops and tests hypotheses concerning the relationship of different media
to psychological outcomes. Specifically, it is postulated that print media are related to …

Carbon-nanotube FETs (CNFETs) are potential successors to CMOS transistors; these
emerging devices have a low intrinsic delay due to near-ballistic transport in carbon nanotubes (…

A causal modelling approach is used to analyze the direct and indirect influences of brand
attitudes, habit and brand loyalty on brand equity outcomes such as market share, shelf …

Emotion and Reason in Consumer Behavior provides new insights into the effects that
emotion and rational thought have on marketing outcomes. It uses sound academic …

… Arjun Chaudhuri Arjun Chaudhuri is professor of marketing and Chair of the Department
of … Chaudhuri has taught marketing and communication courses in the United States since …

The relationship of the importance and hedonic dimensions of product involvement to
information search is analyzed. Four different models of the role of perceived risk in this …