The authors develop a measurement scale tapping Pine and Gilmore's (1999) four realms
of experience that is applicable to lodging and, potentially, tourism research across various …

The present study empirically examined whether image interactivity technology (IIT), which
enables the creation and manipulation of product images on a retailer's Web site, affects …

Bridging the gap between the study of aesthetics and its application in the merchandising
and design environments, the 2nd Edition of Understanding Aesthetics presents a research-…

Online apparel retailers have adopted various types of image interactivity technology (IIT),
such as close-up pictures or zoom-in functions, mix-and-match functions, and 3D virtual …

Global growth in wine tourism mirrors that of wine consumption and rural tourism. Existing
research reveals that wine tourists look for dining, shopping, and cultural and recreational …

The present study analyzed survey data from 970 tourists to evaluate their Lake Erie wine
region experience. Using structural equation modeling, an adapted scale of the experience …

With the use of an on‐line retailer's Web site and an experimental method with 103 university
students, statistical support through path analysis was found for positive influences of …

… Ann Marie Fiore is a Professor in the College of Human Science at Iowa State University
and … Ann Marie Fiore is the corresponding author and can be contacted at: amfiore@iastate.edu …

The effects of atmospherics (ie, a product display, pleasant and [in]appropriate ambient
fragrances) on approach responses toward a product (global attitude, purchase intention, …

Facebook has been widely recognized as a popular contemporary trend in marketing. Using
a Facebook fan page can help a firm successfully establish and maintain positive consumer…