The value of earned audiences: How social interactions amplify TV impact: What programmers and advertisers can gain from earned social impressions

J Nagy, A Midha - Journal of Advertising …, 2014 - journalofadvertisingresearch.com
The combined effect of using television and social media simultaneously has created an
opportunity to influence a large—hitherto not well-understood—group: the “earned audience.” …

The Educator's Attitude & Satisfaction From Online Collaborative Learning

A Bhatia, A Midha - Educational Administration: Theory and Practice, 2024 - kuey.net
The swift transition to online education prompted by the COVID-19 pandemic has endured
even after the crisis, impacting schools globally. This research delves into the contentment …

Study of risk factors of hypertension among adult males in semi-urban environment of Pune, India

M Patil - 2016 - dr.ddn.upes.ac.in
Anjali Midha, who provided me an opportunity to join their team as an intern, and who
gave me access to their advice and counselling. Their precious support made it possible to …

Correlation Between Childhood Sexual Abuse In Women And Ocd In Adulthood: An Exploratory Study

M Bhattacharya, AM Sharan - NeuroQuantology, 2022 - search.proquest.com
Introduction: Several studies indicate that childhood experiences contribute towards the
development of personality and individual’s character. The life of an individual is scarred for life …

Coping in Post-Mastectomy Breast Cancer Survivors and Need for Intervention: Systematic Review

A Mishra, J Nair, AM Sharan - Breast Cancer: Basic and …, 2023 - journals.sagepub.com
Background: Breast cancer is the most prominent cancer type to affect women. Surgical
treatment of invasive breast cancers involves mastectomy. Due to mastectomy, women are …

[HTML][HTML] Assessment of the Impact of Yoga on the Quality of Life of Breast Cancer Patients: A Systematic Literature Review

J Nair, A Mishra, AM Sharan - Indian Journal of Palliative Care, 2023 - ncbi.nlm.nih.gov
Patients with breast cancer (BC) typically undergo multimodal treatment over an extended
period and deal with a wide range of symptoms that severely impair their overall quality of life (…

Case of Marital Therapy Using I-ATTACH: An Indian Model of Marital Therapy Intervention

K Chhibber, AM Sharan - International Journal of Systemic Therapy, 2024 - Taylor & Francis
The following case study demonstrates the potential of a culturally sensitive, integrated
model of marital therapy intervention designed and developed using data from and research …

How Does Earned Media Work in Advertising?

G Precourt - Journal of Advertising Research, 2014 - journalofadvertisingresearch.com
… Co.) and Anjali Midha (Twitter) have opened the doors of digital conversations—the
twenty-first-century version of “men talking to men”—providing detailed evidence that “Tweets about …

[CITATION][C] Study: Exposure to tv tweets drives consumers to take action-both on and off of twitter

A Midha - Twitter, 2014

[CITATION][C] TV x Twitter: New findings for advertisers and networks

A Midha - URL: https://blog. twitter. com/2014/tv-x-twitter-new …, 2014