The development of the models described in Repeat Buying started some forty years ago
with the study of consumer panel data for particular brands showing the number of panel …

Many empirical regularities in the buying behavior of consumers have been linked together
into a comprehensive model, the Dirichlet. In this paper we list some of the well-established …

In any given time period, a small brand typically has far fewer buyers than a larger brand. In
addition, its buyers tend to buy it less often. This pattern is an instance of a widespread …

In this article Mr Ehrenberg shows how data on purchases of non-durable consumer goods
can be fitted by the negative binomial distribution, and discusses applications of this finding. …

Sales of a brand are determined by measures such as how many customers buy the brand,
how often, and how much they also buy other brands. Scanner panel operators routinely …

This book by two leading experts takes a fresh look at the nature of television, starting from
an audience perspective. It draws on over twenty years of research about the audience in the …

Variations in the market share of similar brands can be attributed to brand differentiation and
product saliency which bring about differences in the number of people who feel positive …

… Channon, and ASC Ehrenberg… Ehrenberg ASC, “Towards an Integrated Theory of
Consumer Behaviour,” Journal of the Market Research Society, 11 (October 1969), 305–37 …

… We take the view that individual purchases occur in an as if random manner (eg
Ehrenberg, 1982, … Assumption C is in line with general experience across a wide range of …

Consumers show low store loyalty and little or no segmentation between different chains or
store groups when buying a grocery product in the United Kingdom. Store penetration, …