Perceptions of a firm’s stance on corporate social responsibility (CSR) are influenced by its
corporate marketing efforts including branding, reputation building, and communications. The …

This research addresses web advertising placement issues by examining two main variables:
website reputation and the relevance between website content and banner ad product …

Concern toward children's safety in an online environment has resulted in demands for
safeguards to protect their online privacy when involved with a wide variety of commercial …

… Andrea's current research and teaching interests lie in the areas of consumer behavior,
advertising and promotions, and health care marketing. Her research has been published in the …

Sex appeals in advertising now include eye-catching male models (Kuriansky 1995; Miller
1993) as well as cheesecake—sexy female models. Over the last 25 years, researchers …

Purpose – The purpose of this paper is to investigate how the business communication-related
variables of reputation, communication quality and information sensitivity are mediated …

The number of individuals infected with HIV/AIDS continues to rise in Asia. Condom use is
considered to be the first line of defense against AIDS ( UNAIDS, 2006 ). Using protection …

Online advertisers are increasingly enjoying the ability to target messages to specific
segments based on information collected at Web sites. Information collection, particularly from …

Consumer views of advertiser ethics are of industry concern due to growing consumer angst
regarding data privacy and behavioral advertising. several privacy trustmarks have been …

What leads to acceptance versus rejection of messages that represent one's own culture/in-group,
or a foreign culture/out-group? We investigate how symbols in mass communication …