User profiles for Altaf Merchant

Altaf Merchant, Ph.D.

Professor of Marketing, Milgard School of Business, University of Washington, Tacoma
Verified email at uw.edu
Cited by 2521

Writing an impactful review article: what do we know and what do we need to know?

J Paul, A Merchant, YK Dwivedi, G Rose - Journal of Business Research, 2021 - Elsevier
Classic literature reviews help advance a subject area. In this article, we discuss the types
of review articles and what kinds of review articles are likely to be impactful. In the case of …

Effects of advertising-evoked vicarious nostalgia on brand heritage

A Merchant, GM Rose - Journal of business research, 2013 - Elsevier
Why do people feel emotional attachment to events occurring before they were born? This
paper examines ad-evoked vicarious nostalgia‐induced longing for a time period that an …

Emphasizing brand heritage: Does it work? And how?

GM Rose, A Merchant, UR Orth, F Horstmann - Journal of Business …, 2016 - Elsevier
This paper examines the consequences of brand heritage. It integrates and builds on
previous qualitative studies by developing a nomological network examining: (a) the …

Comparison of the lay Diagnostic Interview Schedule and a standardized psychiatric diagnosis: experience in eastern Baltimore

…, GR Nestadt, R Chahal, A Merchant… - Archives of general …, 1985 - jamanetwork.com
• We studiedDSM-IIIdiagnoses made by the lay Diagnostic Interview Schedule (DIS) method
in relation to a standardizedDSM-IIIdiagnosis by psychiatrists in the two-stage Baltimore …

How strong is the pull of the past?: Measuring personal nostalgia evoked by advertising

A Merchant, K Latour, JB Ford… - Journal of …, 2013 - journalofadvertisingresearch.com
Marketers frequently evoke personal nostalgia in their advertising. To date, scales have
been developed to measure the propensity to get nostalgic but not the actual dimensions of …

Charitable organizations' storytelling influence on donors' emotions and intentions

A Merchant, JB Ford, A Sargeant - Journal of Business Research, 2010 - Elsevier
The stories told by charitable organizations are typically designed to take the consumer through
different emotional stages. This research probes the view that following exposure to the …

Cognitive outcomes of brand heritage: A signaling perspective

F Pecot, A Merchant, P Valette-Florence… - Journal of Business …, 2018 - Elsevier
This paper examines the cognitive outcomes of brand heritage in the theoretical framework
of signaling theory. Three quantitative studies show the added value of making brand …

How personal nostalgia influences giving to charity

A Merchant, JB Ford, G Rose - Journal of Business Research, 2011 - Elsevier
Personal nostalgia provides an emotionally engaging means for bonding a donor to a nonprofit
organization. Yet, little is known about the relationship between personal nostalgia and …

Effects of clonidine on anxiety disorders

R Hoehn-Saric, AF Merchant… - Archives of General …, 1981 - jamanetwork.com
• To examine the role of the noradrenergic system in anxiety disorders, 23 patients (nine
with generalized anxiety disorders and 14 with panic disorders) were studied for four weeks …

Nostalgia drives donations: The power of charitable appeals based on emotions and intentions

JB Ford, A Merchant - Journal of …, 2010 - journalofadvertisingresearch.com
The authors find that appeals for charity that evoke personal nostalgia will have an effect on
the charitable-donation intentions of consumers. In study 1 (with 103 respondents), nostalgic …