User profiles for Alicia Grasby
 | Alicia GrasbyEhrenberg-Bass Institute for Marketing Science Verified email at marketingscience.info Cited by 24 |
How loyalty extends across product categories
Fifty years ago, Gerald Goodhardt's analysis of audience duplication across television
programs led to the discovery of the Duplication of Viewing law. This law was then extended to …
programs led to the discovery of the Duplication of Viewing law. This law was then extended to …
Measuring Audience Reach Of Outdoor Advertisements: Using Bluetooth Technology To Validate Measurement
…, S Moshakis, A Grasby - Journal of …, 2018 - journalofadvertisingresearch.com
Outdoor advertising is criticized for its lack of verified reach, and the few existing measurement
techniques have not been validated. The use of Bluetooth logging has been applied …
techniques have not been validated. The use of Bluetooth logging has been applied …
Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?
Brand extensions: does buying a brand in one category increase the propensity to buy it in
another? Page 1 Brand extensions: does buying a brand in one category increase the …
another? Page 1 Brand extensions: does buying a brand in one category increase the …
[PDF][PDF] Outstanding Reviewer in Track
M Education, S Marketing, S Marketing… - ANZMAC …, 2017 - ualresearchonline.arts.ac.uk
Seafood is widely acknowledged as an important component of a healthy and balanced diet
(Trondsen, et al., 2003). Health and nutritional benefits of eating seafood include reduced …
(Trondsen, et al., 2003). Health and nutritional benefits of eating seafood include reduced …
[PDF][PDF] Outstanding Reviewer in Track
S Marketing, P van Esch, S Ferguson… - ANZMAC …, 2017 - academia.edu
Seafood is widely acknowledged as an important component of a healthy and balanced diet
(Trondsen, et al., 2003). Health and nutritional benefits of eating seafood include reduced …
(Trondsen, et al., 2003). Health and nutritional benefits of eating seafood include reduced …
Discovery of the first genome-wide significant risk loci for attention deficit/hyperactivity disorder
Attention deficit/hyperactivity disorder (ADHD) is a highly heritable childhood behavioral
disorder affecting 5% of children and 2.5% of adults. Common genetic variants contribute …
disorder affecting 5% of children and 2.5% of adults. Common genetic variants contribute …
Examination Results Preliminary Test— February1985
…, AR Funnell, C Galatopoulos, DP Geaney, MP Grasby… - cambridge.org
From a total of 338 candidates, 160 were successful in passing the Preliminary Test. These
passes are valid for a period of five years. If any candidate fails to pass the Membership …
passes are valid for a period of five years. If any candidate fails to pass the Membership …
[PDF][PDF] 2nd-4th DECEMBER 2019 WELLINGTON, NEW ZEALAND
NEWZ WELLINGTON - 1968 - researchgate.net
In the last two decades the attention of business science has been drawn to a global shift
from seller and product centrism towards increased stakeholder engagement (Ostrom et al., …
from seller and product centrism towards increased stakeholder engagement (Ostrom et al., …
[PDF][PDF] Bifurcations: Conceptualising adjacent markets through boundary objects
C Diaz Ruiz, M Makkar - ANZMAC 2019 Winds of Change, 2019 - helda.helsinki.fi
In the last two decades the attention of business science has been drawn to a global shift
from seller and product centrism towards increased stakeholder engagement (Ostrom et al., …
from seller and product centrism towards increased stakeholder engagement (Ostrom et al., …
Effects of copy number variations on brain structure and risk for psychiatric illness: Large‐scale studies from the ENIGMA working groups on CNVs
The Enhancing NeuroImaging Genetics through Meta‐Analysis copy number variant (ENIGMA‐CNV)
and 22q11.2 Deletion Syndrome Working Groups (22q‐ENIGMA WGs) were …
and 22q11.2 Deletion Syndrome Working Groups (22q‐ENIGMA WGs) were …