User profiles for Alexandra J. Kenyon

Alexandra Kenyon

Leeds Beckett University
Verified email at leedsbeckett.ac.uk
Cited by 461

[PDF][PDF] A critical corporate social responsibility (CSR) timeline: How should it be understood now

L Hack, AJ Kenyon, EH Wood - International Journal of …, 2014 - researchgate.net
CSR continues to gain high regard by scholars and stakeholders despite the fact it has no
fixed definition. Indeed CSR definitions and/or purpose alter daily according to business aims, …

Remembering together: The importance of shared emotional memory in event experiences

EH Wood, AJ Kenyon - Event Management, 2018 - ingentaconnect.com
Drawing on the wider literature in the psychology and sociology of emotions and memory this
study provides new insights into the formation and role of shared emotion in the memory of …

Exploring phenomenological research: Pre-testing focus group techniques with young people

AJ Kenyon - International Journal of Market Research, 2004 - journals.sagepub.com
This paper considers the methodological issues that arose in researching young people's
interpretation of alcohol advertisements, the purpose being to establish a qualitative technique…

Exploring the audience's role: A decoding model for the 21st century

AJ Kenyon, EH Wood… - Journal of …, 2008 - journalofadvertisingresearch.com
This article uses empirical research, with young (aged 16–21) advertising audiences, to
build upon existing communication theory in a number of ways. First, it summarizes meaning-…

Exploring rhetoric: alcohol and Absolut Vodka advertisements

AJ Kenyon, PL Hutchinson - British food journal, 2007 - emerald.com
Purpose – The purpose of this paper is to review current thinking about visual and verbal
images used in advertising. It also aims to critique a range of current alcohol advertisements …

Addictive leisure: an evaluation of the morality-economic politics of balancing casino development with local gambling policy

N Ormerod, D Parsons, AJ Kenyon - Journal of Policy Research in …, 2023 - Taylor & Francis
Legalised gambling is a regulated leisure activity and a public health problem. Permissive
regulation attempts to balance the morality-economic politics of these opposing aspects …

Exploring intertextuality: Young people reading alcohol advertising

AJ Kenyon - EuroMed journal of business, 2006 - emerald.com
This paper explores the use of intertextuality in advertising texts. It identifies that there are two
distinctive methods of researching meanings found in and around advertisements. The two …

[PDF][PDF] EXPLORING GOVERNMENT-LED SOCIAL MARKETING CAMPAIGNS: ALCOHOL, THINK BEFORE YOU DRINK TOO MUCH

AJ KENYoN, EH WooD - International Journal of Management …, 2011 - researchgate.net
To avoid the top-down, heavy-handed legislative process, many Governments have turned
to Social Marketing and Persuasion Theory to encourage the public to take responsibility for …

Resource Guide in Exploring Ethics: A Practical Resource Guide for Tutors and Students

AJ Kenyon, E Wood - 2009 - eprints.leedsbeckett.ac.uk
This resource guide will help staff and students who are studying social sciences in hospitality,
tourism, entertainment, events, leisure. It outlines the ethical issues that they need to …

[PDF][PDF] DOES FAIRTRADE REPRESENT A MARKETING OPPORTUNITY FOR THE UK TOURISM INDUSTRY

…, CG EILERTSEN, AJ KENYON - International Journal of …, 2007 - researchgate.net
The UK tour operating sector is highly competitive and dominated by large mass operators
selling low-priced holidays, increasingly to long-haul destinations. Consumers’ concerns …