User profiles for Alessandro M. Peluso
 | Alessandro M. PelusoAssociate Professor, University of Salento (Lecce), Italy Verified email at unisalento.it Cited by 4825 |
The role of SME entrepreneurs' innovativeness and personality in the adoption of innovations
Entrepreneurs’innovativeness and personality play a key role in the adoption of innovations
in Small- and Medium-sized Enterprises (SMEs). Following two complementary approaches, …
in Small- and Medium-sized Enterprises (SMEs). Following two complementary approaches, …
On braggarts and gossips: A self-enhancement account of word-of-mouth generation and transmission
Previous research on word of mouth (WOM) has presented inconsistent evidence on whether
consumers are more inclined to share positive or negative information about products and …
consumers are more inclined to share positive or negative information about products and …
Determinants of regular and occasional consumers' intentions to buy organic food
This study analyzes the impact of ethical motivations, food safety and health‐related
concerns on purchasing intentions of habitual and less frequent consumers of organic food. A …
concerns on purchasing intentions of habitual and less frequent consumers of organic food. A …
Trust as moderator in the relationship between HRM practices and employee attitudes
The study contributes to the debate in the HRM literature by examining the role of trust in
management in moderating the effect of HRM practices on employee attitudes. The novelty of …
management in moderating the effect of HRM practices on employee attitudes. The novelty of …
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty
In this research, we conceptualized brand anthropomorphism as a property of branded
products in regards to the extent to which these objects are perceived as if they were actual …
products in regards to the extent to which these objects are perceived as if they were actual …
The effect of negative message framing on green consumption: An investigation of the role of shame
Despite society’s increasing sensitivity toward green production, companies often struggle
to find effective communication strategies that induce consumers to buy green products or …
to find effective communication strategies that induce consumers to buy green products or …
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations
… Author links open overlay panel Lisette de Vries a 1 2 , Alessandro M. Peluso b 1 , Simona
… The results confirmed that the level of engagement associated with creating activities (M = …
… The results confirmed that the level of engagement associated with creating activities (M = …
Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets
This research investigated how the use of a prominent versus subtle branding strategy and
status consumption affect consumers’ intention to buy luxury products across emerging and …
status consumption affect consumers’ intention to buy luxury products across emerging and …
The influence of corporate social responsibility on consumers' attitudes and intentions toward genetically modified foods: evidence from Italy
The genetically modified food industry may contribute to environmental protection and
sustainable development. Nevertheless, many consumers are skeptical about genetically …
sustainable development. Nevertheless, many consumers are skeptical about genetically …
Enabling digital technologies adoption in industrial districts: The key role of trust and knowledge sharing
Abstract Changes in the global market have posed critical challenges for industrial districts
and increased competition. In such a context, adopting information and digital technologies …
and increased competition. In such a context, adopting information and digital technologies …