User profiles for Alain d'Astous
Alain d'AstousHEC Montréal Verified email at hec.ca Cited by 11584 |
[BOOK][B] Le projet de recherche en marketing
A d'Astous, N Daghfous - 1995 - sites.fsa.ulaval.ca
Qu ‘on se le dise, la nouvelle édition du «Projet de recherche en marketing» du professeur
Alain d’Astous de l’École des Hautes Études Commerciales de Montréal n’a pas grossi par …
Alain d’Astous de l’École des Hautes Études Commerciales de Montréal n’a pas grossi par …
An inquiry into the compulsive side of" normal" consumers
A d'Astous - J. Consumer Pol'y, 1990 - HeinOnline
This article reports on a study designed to investigate the nature of compulsive-like buying
behavior in the general consumer population. A previously tested compulsive buying scale …
behavior in the general consumer population. A previously tested compulsive buying scale …
Compulsive buying: Concept and measurement
G Valence, A d'Astous, L Fortier - Journal of consumer policy, 1988 - Springer
This article investigates the probable causes of compulsive buying, proposes a conceptual
framework to explain the phenomenon, and develops an appropriate measuring scale. The …
framework to explain the phenomenon, and develops an appropriate measuring scale. The …
A study of factors affecting consumer evaluations and memory of product placements in movies
A d'Astous, F Chartier - Journal of Current Issues & Research in …, 2000 - Taylor & Francis
An important issue for a firm wishing to invest in a product placement is deciding how its
product or brand is going to be presented within the movie. Accordingly, the objective of this …
product or brand is going to be presented within the movie. Accordingly, the objective of this …
Consumer reactions to product placement strategies in television sponsorship
A d'Astous, N Seguin - European journal of Marketing, 1999 - emerald.com
Reports the results of an experimental study that examines the impact of different strategies
of product placement on consumer reactions in the context of television sponsorship. Four …
of product placement on consumer reactions in the context of television sponsorship. Four …
Irritating aspects of the shopping environment
A d'Astous - Journal of Business Research, 2000 - Elsevier
Research on the impact of the environment on shopper behavior generally focuses on the
design of retail environments that produce positive consumer feelings in order to increase the …
design of retail environments that produce positive consumer feelings in order to increase the …
Compulsive buying tendencies of adolescent consumers.
A d'Astous, J Maltais… - Advances in consumer …, 1990 - search.ebscohost.com
… The ^ scale is an adaptation of an existing instrument that has t}een shown to meet
satisfactory levets of retiability and vatidity (see Vatence, d'Astous and Fortier t988; d'Astous and …
satisfactory levets of retiability and vatidity (see Vatence, d'Astous and Fortier t988; d'Astous and …
Antecedents, moderators and dimensions of country‐of‐origin evaluations
SA Ahmed, A d'Astous - International Marketing Review, 2008 - emerald.com
Purpose – The purpose of this paper is to provide an in‐depth examination of country‐of‐origin
(COO) perceptions of consumers in a multinational setting. It shows how explanatory …
(COO) perceptions of consumers in a multinational setting. It shows how explanatory …
Positioning countries on personality dimensions: Scale development and implications for country marketing
A d'Astous, L Boujbel - Journal of Business Research, 2007 - Elsevier
The main objective of the research presented in this article was to develop a scale to
position countries on human traits. The scale development procedure followed the admitted …
position countries on human traits. The scale development procedure followed the admitted …
A scale for measuring store personality
A d'Astous, M Levesque - Psychology & Marketing, 2003 - Wiley Online Library
The objective of this research study was to develop a scale for measuring store personality
and to assess its psychometric properties. A preliminary study showed that store personality …
and to assess its psychometric properties. A preliminary study showed that store personality …