How mobile advertising works: The role of trust in improving attitudes and recall
S Okazaki, A Katsukura… - Journal of …, 2007 - journalofadvertisingresearch.com
How does trust affect consumer attitudes and recall in mobile advertising? This study explores
this question by conducting a large-scale “pseudo” mobile advertising campaign in Japan. …
this question by conducting a large-scale “pseudo” mobile advertising campaign in Japan. …
Mobile context-advertised brand congruity: an experiment
S Okazaki, A Katsukura… - American Academy of …, 2006 - search.proquest.com
The Mobile Internet has converted into a new tool of interpersonal communication in a
ubiquitous lifestyle. For example, one of the most comprehensive wireless Internet service, i-mode…
ubiquitous lifestyle. For example, one of the most comprehensive wireless Internet service, i-mode…
Su1271 USEFULNESS OF SINGLE-BALLOON ENTEROSCOPY: FROM A SINGLE CENTER 990 EXPERIENCES
…, K Matsuoka, E Saito, N Katsukura… - Gastrointestinal …, 2018 - giejournal.org
Methods We reviewed consecutive 990 SBE procedures for 550 patients performed at a
tertiary academic referral center from May 2012 to November 2017 retrospectively. We …
tertiary academic referral center from May 2012 to November 2017 retrospectively. We …
Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria
… We are grateful to Maria Madlberger and Akihiro Inoue for their helpful comments and
constructive suggestions on earlier drafts. We also appreciate the constructive comments from …
constructive suggestions on earlier drafts. We also appreciate the constructive comments from …
Exploring gender effects in a mobile advertising context: on the evaluation of trust, attitudes, and recall
S Okazaki - Sex Roles, 2007 - Springer
This study examines how gender affects mobile advertising acceptance in Japan. Drawing
upon cultural, socioeconomic, and industry-specific factors, five hypotheses and two research …
upon cultural, socioeconomic, and industry-specific factors, five hypotheses and two research …
Differential effects of device modalities and exposure to online reviews on online purchasing: a field study
LO Orimoloye, AC Scheinbaum… - Journal of …, 2022 - Taylor & Francis
We model the effect of online information search across mobile (smartphone and tablet) and
nonmobile (personal computer [PC], both desktop and laptop) platforms on frequency of …
nonmobile (personal computer [PC], both desktop and laptop) platforms on frequency of …
Consumer privacy concerns and preference for degree of regulatory control
This study explores the consequences of consumers' privacy concerns in the context of mobile
advertising. Drawing on social contract theory, the proposed research model connects a …
advertising. Drawing on social contract theory, the proposed research model connects a …
Opportunities for and pitfalls of using big data in advertising research
EC Malthouse, H Li - Journal of Advertising, 2017 - Taylor & Francis
This editorial introduces the special section on big data. We define big data by examining
how it is, or will be, created in advertising environments. We propose a conceptual framework …
how it is, or will be, created in advertising environments. We propose a conceptual framework …
Design, synthesis, and blood–brain barrier transport study of pyrilamine derivatives as histone deacetylase inhibitors
S Hiranaka, Y Tega, K Higuchi… - ACS Medicinal …, 2018 - ACS Publications
We designed and synthesized a pyrilamine derivative 1 as a selective class I HDAC inhibitor
that targets pyrilamine-sensitive proton-coupled organic cation antiporter (PYSOCA) at the …
that targets pyrilamine-sensitive proton-coupled organic cation antiporter (PYSOCA) at the …
Hall of fame for mobile commerce and its applications: A bibliometric evaluation of a decade and a half (2000–2015)
JJ Hew - Telematics and Informatics, 2017 - Elsevier
This study intends to evaluate the current development and trends of researches on mobile
commerce and its applications through bibliometric analysis. Several publication …
commerce and its applications through bibliometric analysis. Several publication …