How mobile advertising works: The role of trust in improving attitudes and recall

S Okazaki, A Katsukura… - Journal of …, 2007 - journalofadvertisingresearch.com
How does trust affect consumer attitudes and recall in mobile advertising? This study explores
this question by conducting a large-scale “pseudo” mobile advertising campaign in Japan. …

Mobile context-advertised brand congruity: an experiment

S Okazaki, A Katsukura… - American Academy of …, 2006 - search.proquest.com
The Mobile Internet has converted into a new tool of interpersonal communication in a
ubiquitous lifestyle. For example, one of the most comprehensive wireless Internet service, i-mode…

Su1271 USEFULNESS OF SINGLE-BALLOON ENTEROSCOPY: FROM A SINGLE CENTER 990 EXPERIENCES

…, K Matsuoka, E Saito, N Katsukura… - Gastrointestinal …, 2018 - giejournal.org
Methods We reviewed consecutive 990 SBE procedures for 550 patients performed at a
tertiary academic referral center from May 2012 to November 2017 retrospectively. We …

Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria

CLE Liu, RR Sinkovics, N Pezderka… - Journal of Interactive …, 2012 - journals.sagepub.com
… We are grateful to Maria Madlberger and Akihiro Inoue for their helpful comments and
constructive suggestions on earlier drafts. We also appreciate the constructive comments from …

Exploring gender effects in a mobile advertising context: on the evaluation of trust, attitudes, and recall

S Okazaki - Sex Roles, 2007 - Springer
This study examines how gender affects mobile advertising acceptance in Japan. Drawing
upon cultural, socioeconomic, and industry-specific factors, five hypotheses and two research …

Differential effects of device modalities and exposure to online reviews on online purchasing: a field study

LO Orimoloye, AC Scheinbaum… - Journal of …, 2022 - Taylor & Francis
We model the effect of online information search across mobile (smartphone and tablet) and
nonmobile (personal computer [PC], both desktop and laptop) platforms on frequency of …

Consumer privacy concerns and preference for degree of regulatory control

S Okazaki, H Li, M Hirose - Journal of advertising, 2009 - Taylor & Francis
This study explores the consequences of consumers' privacy concerns in the context of mobile
advertising. Drawing on social contract theory, the proposed research model connects a …

Opportunities for and pitfalls of using big data in advertising research

EC Malthouse, H Li - Journal of Advertising, 2017 - Taylor & Francis
This editorial introduces the special section on big data. We define big data by examining
how it is, or will be, created in advertising environments. We propose a conceptual framework …

Design, synthesis, and blood–brain barrier transport study of pyrilamine derivatives as histone deacetylase inhibitors

S Hiranaka, Y Tega, K Higuchi… - ACS Medicinal …, 2018 - ACS Publications
We designed and synthesized a pyrilamine derivative 1 as a selective class I HDAC inhibitor
that targets pyrilamine-sensitive proton-coupled organic cation antiporter (PYSOCA) at the …

Hall of fame for mobile commerce and its applications: A bibliometric evaluation of a decade and a half (2000–2015)

JJ Hew - Telematics and Informatics, 2017 - Elsevier
This study intends to evaluate the current development and trends of researches on mobile
commerce and its applications through bibliometric analysis. Several publication …