The widespread adoption of digital technologies and online social networks has revolutionized
the way marketers engage with consumers. By deploying various digital platforms and …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …

Today’s interconnected environment is characterized by ESG (environmental, social, and
corporate governance), networks of people, organizations, and devices that are continuously …

The purpose of this paper is to assess how regret affects consumer satisfaction levels,
extent of rumination, and brand‐switching intention. The paper also seeks to examine any …

Successful social media networks motivate people to engage in behaviors that speak to
their most basic psychological needs through citizenship in a virtual society. These …

This study focuses on consumers' processing of online reviews as an empowering
experience. We investigate how decision support information (ie, online reviews) can lead to …

Artificial intelligence (AI) rests at the frontier of technology, service, and industry. AI research
is helping to reconfigure innovative businesses in the consumer marketplace. This paper …

Social media environments can transform and reinforce life experiences, influencing self-concept
and providing happiness. The goal of this research is to examine social media …

Based on a real-world field study of 21 sponsored promotional events (more specifically,
sponsored fashion shows) (n = 535), we provide a self-congruity theory-based model …