Building on source-credibility theory, the authors tested a structural model for advertisers and
scholars to explain brand outcomes of celebrity endorsement. The empirical context is the …

… Angeline Close Scheinbaum's research has focused on the … In this issue's Speaker's Box,
Close Scheinbaum examines the … Close Scheinbaum points out that it is possible for a brand to …

The authors develop a motivation theory of online buyer behavior for daily deal promotions
with a focus on compulsive buyers. The theory helps explain and predict compulsive buyers' …

Social media (eg, Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers
and advertisers behave. It is crucial to understand how consumers think, feel and act …

This sport marketing study establishes a clearer demarcation between an event sponsor
and a sponsored event in relation to investigating the potential value of congruity. Based on …

Background music adds a multisensory element to marketing and e‐commerce. Applying
interactive sensory‐enabling technologies (SETs) to online shopping websites is an area of …

This research investigates online consumer behavior in an e-commerce context with a focus
on consumer online shopping cart use and subsequent cart abandonment. A model rooted …

Via a field study (n = 879), the authors introduce the concept of event social responsibility (ESR)
and show how it is a catalyst for key outcomes in the business of sport. Specifically, …

Because event sponsorship has been used widely as a means to communicate corporate
social responsibility (CSR), managers evince interest in the interplay among events, …

… The right of Angeline Close Scheinbaum to be identified as the author of the editorial
material, and of the authors for their individual chapters, has been asserted in accordance with …