This study explored how online and offline buyers of a specific product differ in their cross-channel
use throughout the purchase process and how this differs across types of products. …

The aim of the present study was to gain a better understanding of the content characteristics
that make online consumer reviews a useful source of consumer information. To this end, …

Vacationers not only read and use information from the Internet during their choice process,
but also post information on the Internet. This posted information is described as eWOM (…

… Fred Bronner and Peter Neijens The Amsterdam School of Communications Research (…
mass-media campaigns are multimedia campaigns (Bronner et al. 2003a). Multimedia strategies …

… Author links open overlay panel Fred Bronner a , Robert de Hoog b … Bronner (2004)
identified several strategies for dealing with disagreements: exchange (‘you scratch my back, I’ll …

Although the consumer–brand relationship idea is widely discussed, some argue that certain
brands are more suitable for relationships than other brands. The present study shows that …

This study posits that sources of online product reviews can induce differential effects on 2
dimensions of source credibility, perceived expertise and perceived trustworthiness. Study 1 …

Internet users are encouraged to rate and review all kinds of services and products. These
kinds of reviews are described as eWOM (electronic word-of-mouth). Our central question is ‘…

… Author links open overlay panel Fred Bronner , Robert de … response and data quality (Bronner
& Kuijlen, 2007). … from online review sites like TripAdvisor (Bronner & de Hoog, 2011), and …

… Fred tries to bridge the cleavage between theory and practice . His main interests are: the
influence of the growing family democracy upon advertising strategies, electronic word-of-…