Although some attention has been devoted to assessing the attitudes and concerns of
businesspeople toward ethics, relatively little attention has focused on the attitudes and concerns …

A series of new warning labels presenting information on specific research on the hazards
of smoking recently has been developed by policy makers. The overall objective of the new …

An investigation was undertaken to empirically document effect sizes (ie, the strength of a
relationship or the magnitude of a difference between variables) in consumer behavior …

Research results information is becoming more frequently utilized in advertising to substantiate
product performance claims, yet little is known about consumers' perceived believability …

In 1984 we reported the results of surveying a nationwide sample of college students about
selected business ethics issues. We concluded that (a) college students were in general …

The article examines existing evidence on the complaining behavior of consumers and the
implications of negative word of mouth from consumers in a naturalistic setting under …

This paper reports two exploratory studies on how seal of approval source, currentness, and
longevity affect consumers' comprehension of seal meaning and how seals in general …

The authors advance a theoretical model of consumer negotiated pricing, using an
orientation perspective. An overview of traditional participant interchange (transaction bound) …

The issue of using students as subjects in consumer research is discussed. Data are collected
at both behavioral and attitudinal levels from both student and general population samples…

Devoting a special issue of the Journal of Business Ethics specifically to advertising ethics
may seem the ultimate oxymoron. Yet, advertising ethics has sustained itself as a towering …