In conjunction with top survey researchers around the world and with Nielsen Media
Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods …

Describes a research methodology that is believed to have much to offer social psychologists
interested in a multimethod approach: survey research. Survey research is a specific type …

The purpose of this text is to assist persons who do not consider themselves expert in planning
and executing telephone surveys. Specifically this book addresses the following aspects …

In September 2008, the AAPOR Executive Council established an Opt-In Online Panel Task
Force and charged it with “reviewing the current empirical findings related to opt-in online …

This research responds to the call for more research on the conceptualization and measurement
of socio-economic status that moves beyond merely considering education, occupation …

This unique text provides a comprehensive framework for creating, managing, and interpreting
qualitative research studies that yield valid and useful information. Examples of studies …

METHODS The analyses that follow constitute secondary analysis of survey data gathered
in a 1977 telephone interview in three US cities: Philadelphia, Chicago, and San Francisco. …

By the late 1970s, household telephone coverage grew to exceed 90 percent in the United
States, and by the mid-1980s telephone surveying of the general public had become …

The purpose of the present study is to provide a perspective on the recognition of other-race
faces, ie, black faces by white subjects. Past research has indicated that individuals have …

Provides new insights into the accuracy and value of online panels for completing surveys
Over the last decade, there has been a major global shift in survey and market research …