Brands are increasingly embracing social activism and adopting positions on controversial
issues, prompting some consumers to react by making uncivil comments on social media. …

Why do some consumers find a consumption activity appealing while others see it as morally
appalling? A series of five experiments in two different morally ambiguous contexts shows …

This study addresses the challenge of low blood donation rates in developing countries by
examining the effectiveness of a barrier-removal incentive—a one-day transportation voucher…

… Lucia SG Barros is an assistant professor of marketing at FGV EAESP—Escola de …
Barros’s work can be found in the Journal of Consumer Psychology, Journal of Interactive …

… LUCIA SG BARROS FGv EAESP—Escola de Administração de Empresas de São Paulo
lucia.barros… LUCIA SG BARROS is an assistant professor of marketing at FGv EAESP—Escola …

… Lucia SG Barros ([email protected]) is an assistant professor, Business Administration …
Correspondence should be sent to Lucia SG Barros. This article is based on the first author’s …

Cost-effective and sustainable high-performance supercapacitor material was successfully
prepared from cellulosic waste (Sapindus trifoliatus nut shells) biomass-derived activated …

Energy crisis and environmental pollution have been one of the major global issues. In this
regard, the search for new energy storage materials is cheap, flexible and high-performance …

A growing body of research has shown that while computers can effectively detect fake
reviews, humans are no more accurate than chance. Since consumers strongly trust online …

The term philanthropy has significantly changed its meaning through history. The first time
the word appeared in a modern sense was in the work of Francis Bacon, meaning “goodness.”…