As companies continue to shift advertising expenditures toward digital-media channels, the
benefits of digital advertising (adaptability of content, more efficient consumer targeting, and …

Movie sequels, a type of brand extension, are prevalent in today’s motion picture industry.
Prior literature on brand extensions supports the intuition that attaching established brand …

The venture was short-lived. By 1810, after only three years, Lisa began to realize that he
would have to abandon his operations on the upper Missouri. Not that the region did not live …

Purpose Despite its significance in salespeople management, salespeople expectation
management has received little attention in the literature, especially in the industrial marketing …

Purpose This paper aims to investigate the moderating impacts of seasonality on the
effectiveness of new product commercialization strategies in short-lifecycle markets. The authors …

Linguistic and cognitive correlates of social skill were examined in a clinically selected
sample of children with communication disorders. Thirty‐two children aged between 5 and 10 …

We performed integrated genomic, transcriptomic, and proteomic profiling of 150 pancreatic
ductal adenocarcinoma (PDAC) specimens, including samples with characteristic low …

Chemical transformations of silver nanoparticles (Ag NPs) and zinc oxide nanoparticles (ZnO
NPs) during wastewater treatment and sludge treatment must be characterized to …

Investing in and integrating R&D and marketing efforts are critical activities for achieving
innovation and new product success. A persistent question is how firms should allocate …

… , namely Judy … Judy Creek, this is dealt with by defining appropriate spatial reference classes
that have been discussed in spatial data analysis of reservoir geology (Ma et al., 2008b; Ma…