User profiles for John B. Ford
JOHN B FORDProfessor of Marketing and International Business and Eminent Scholar Verified email at odu.edu Cited by 7295 |
Perceptual determinants of nonprofit giving behavior
This paper provides the first empirically based marketing model of the perceptions of givers
and the resulting impact on donations. Within nonprofit marketing there is a considerable …
and the resulting impact on donations. Within nonprofit marketing there is a considerable …
Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA
JB Ford, M Joseph, B Joseph - Journal of Services marketing, 1999 - emerald.com
Intense competition in higher education in many different countries mandates the need for
assessments of customer‐perceived service quality for differentiation purposes. An instrument …
assessments of customer‐perceived service quality for differentiation purposes. An instrument …
Gender role portrayals in Japanese advertising: A magazine content analysis
JB Ford, PK Voli, ED Honeycutt Jr… - Journal of Advertising, 1998 - Taylor & Francis
The authors report a content analysis that assessed gender role portrayals in advertisements
from highest circulation Japanese magazines. They found that, although some indigenous …
from highest circulation Japanese magazines. They found that, although some indigenous …
The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs
This research assesses the impact of consumer regional affiliation, within a single country,
on relationships among various marketing constructs. Secondary qualitative and quantitative …
on relationships among various marketing constructs. Secondary qualitative and quantitative …
The service recovery paradox: justifiable theory or smoldering myth?
VP Magnini, JB Ford, EP Markowski… - Journal of Services …, 2007 - emerald.com
… Ford (College of Business and Public Administration, Old Dominion University, Norfolk,
Virginia, USA) … Magnini, John B. Ford, Edward P. Markowski and Earl D. Honeycutt Jr attempt …
Virginia, USA) … Magnini, John B. Ford, Edward P. Markowski and Earl D. Honeycutt Jr attempt …
Charitable organizations' storytelling influence on donors' emotions and intentions
A Merchant, JB Ford, A Sargeant - Journal of Business Research, 2010 - Elsevier
The stories told by charitable organizations are typically designed to take the consumer through
different emotional stages. This research probes the view that following exposure to the …
different emotional stages. This research probes the view that following exposure to the …
[HTML][HTML] Collecting samples from online services: How to use screeners to improve data quality
Increasingly, marketing and consumer researchers rely on online data collection services.
While actively-managed data collection services directly assist with the sampling process, …
While actively-managed data collection services directly assist with the sampling process, …
Contemporary women′ s evaluation of female role portrayals in advertising
JB Ford, MS LaTour, WJ Lundstrom - Journal of Consumer Marketing, 1991 - emerald.com
Uses an upscale female sample to extend previous research onwomen′s perceptions of
their role portrayal in advertising media.Indicates that serious disenchantment with perceived …
their role portrayal in advertising media.Indicates that serious disenchantment with perceived …
Charity brand personality: The relationship with giving behavior
A Sargeant, JB Ford, J Hudson - Nonprofit and voluntary …, 2008 - journals.sagepub.com
Charity brands have been found to assist income generation by enhancing donor understanding
of an organization and what it stands for. Despite an increasing interest in this topic, few …
of an organization and what it stands for. Despite an increasing interest in this topic, few …
Measuring nonprofit marketing strategy performance: the case of museum stores
Marketing activities in museum stores offer significant opportunities to evaluate distinct
strategies and their related performance in a nonprofit setting. Whereas the museum store was …
strategies and their related performance in a nonprofit setting. Whereas the museum store was …