The results of a large-scale study of adolescent consumer socialization are presented. A
general conceptual framework of socialization is outlined to serve as a blueprint for discussing …

The changing demographics and the aging of the population are affecting the age composition
of consumer markets. This, in turn, creates opportunities and challenges for organizations …

While studies of communication effects on consumer behavior of the young have focused
mainly on the effects of mass media (advertising in particular), little research has examined the …

A model of consumer socialization is developed and tested. The development of the model
is guided by theoretical notions and empirical findings drawn from various disciplinary areas, …

Results suggest that family communication structures affect adolescents' perception of the
communication process. Adolescents from pluralistic families are more likely to have greater …

This article examines decision-making patterns among teen-age consumers. Variables
associated with several stages in the decision-making process (information seeking, product …

While many research questions regarding the effects of television advertising in consumer
socialization require longitudinal research designs, nearly all previous research studies in the …

Little is known about the basis on which an individual selects and is influenced by specific
reference groups. An attempt is made to explain consumer susceptibility to informal group …

This paper presents the results of a study designed to test the effects of television advertising
and interpersonal communications on the teenager's consumer behavior. Unlike previous …

Points out that the aging population has captured the attention of marketers, but that many
companies are still uncertain as to whether they should, or how they should, go about …