What makes a television commercial sell? using biometrics to identify successful ads: demonstrating neuromeasures' potential on 100 mars brand ads with single …
…, L Larguinat, B McColl… - Journal of …, 2017 - journalofadvertisingresearch.com
This study demonstrates the potential of certain neurological measures—in particular,
biometrics—to identify television advertisements that successfully lead to sales. The researchers, …
biometrics—to identify television advertisements that successfully lead to sales. The researchers, …
Fundamental basket size patterns and their relation to retailer performance
This study uses a sample of approximately 60,000 US households to document fundamental
shopping basket size patterns across a range of retail types, and examines them in relation …
shopping basket size patterns across a range of retail types, and examines them in relation …
Brand growth at Mars, Inc.: how the global marketer embraced Ehrenberg's science with creativity
R Kennedy, B McColl - Journal of …, 2012 - journalofadvertisingresearch.com
Can science help brands grow? Mars, Inc. has embarked on a program to apply the marketing
laws originally developed and promoted by Andrew Ehrenberg. Mars has discovered that …
laws originally developed and promoted by Andrew Ehrenberg. Mars has discovered that …
A rising tide lifts all boats: the role of share and category changes in managing organic sales growth
…, S Dunn, M Nenycz-Thiel, B McColl - Journal of Strategic …, 2022 - Taylor & Francis
The strategic objective of marketing activities is to drive business growth by promoting the
firm’s products. Beyond merger and acquisition, organic growth can be targeted from two …
firm’s products. Beyond merger and acquisition, organic growth can be targeted from two …
[BOOK][B] Continuous wave and pulsed microwave resonant cavity produced discharges
WB McColl - 1993 - search.proquest.com
The basic properties of continuous wave and pulsed microwave discharges and their
application to laser pump sources are both theoretically and experimentally investigated. This …
application to laser pump sources are both theoretically and experimentally investigated. This …
[PDF][PDF] Are Big Brands Dying?
…, M Nenycz-Thiel, J Martin, Z Anesbury, B McColl - 2017 - marketingscience.info
There is quite a long history of such alarms, going back at least to 1993’s “Malboro Friday”.
Recently, there have been claims that big/global brands are losing to small/local brands. …
Recently, there have been claims that big/global brands are losing to small/local brands. …
[CITATION][C] RNs belong at the bargaining table.
BH McColl - The Canadian Nurse, 1974 - europepmc.org
… McColl BH …
[BOOK][B] How brands grow
B Sharp, J Romaniuk - 2016 - researchgate.net
Marketing is a creative profession. So is architecture: architects design masterpieces like
the Taj Mahal and the Sydney Opera House, but architects use their creativity within a …
the Taj Mahal and the Sydney Opera House, but architects use their creativity within a …
McColl's Accufor will forward whole trees further and faster
W Schabas - Pulp Pap. Can.;(Canada), 1979 - osti.gov
… Bruce McColl's Accufor is designed to carry 30-ton loads over more than half a mile in the …
McColl also foresees the use of batteries, recharged from biomass-burning generators, to …
McColl also foresees the use of batteries, recharged from biomass-burning generators, to …
Why television still matters
G Precourt - Journal of Advertising Research, 2017 - journalofadvertisingresearch.com
… Bruce McColl) as well as Laurent Larguinat (Mars, Inc.), and Duane Varan (MediaScience)
contend,“Advertisers should strive to know in advance how the advertisement is supposed to …
contend,“Advertisers should strive to know in advance how the advertisement is supposed to …
