User profiles for Anil Mathur
Anil MathurProfessor, Hofstra University Verified email at hofstra.edu Cited by 9341 |
The value of online surveys
The paper is divided into four major sections: an analysis of the strengths and potential
weaknesses of online surveys; a comparison of online surveys with other survey formats; a …
weaknesses of online surveys; a comparison of online surveys with other survey formats; a …
Store environment and consumer purchase behavior: mediating role of consumer emotions
E Sherman, A Mathur, RB Smith - Psychology & Marketing, 1997 - Wiley Online Library
This article presents a large‐scale cross‐sectional field study of the effect of store environment
on consumer emotions and the resulting influence on aspects of consumer behavior with …
on consumer emotions and the resulting influence on aspects of consumer behavior with …
The value of online surveys: A look back and a look ahead
Purpose The purpose of this paper is to present a detailed and critical look at the evolution
of online survey research since Evans and Mathur’s (2005) article on the value of online …
of online survey research since Evans and Mathur’s (2005) article on the value of online …
Targeting the mature market: opportunities and challenges
Points out that the aging population has captured the attention of marketers, but that many
companies are still uncertain as to whether they should, or how they should, go about …
companies are still uncertain as to whether they should, or how they should, go about …
Life events and brand preference changes
Three types of variable have been used to explain brand preference changes: consumer
characteristics, marketing mix factors and situational influences. The study presented in this …
characteristics, marketing mix factors and situational influences. The study presented in this …
Determinants of managerial performance: A cross-cultural comparison of the perceptions of middle-level managers in four countries
JP Neelankavil, A Mathur, Y Zhang - Journal of International Business …, 2000 - Springer
This paper examines differences in what affects managerial performance of middle-level
managers in four countries—China (N=204), India (N=184), the Philippines (N=220), and the …
managers in four countries—China (N=204), India (N=184), the Philippines (N=220), and the …
Combined removal of BTEX in air stream by using mixture of sugar cane bagasse, compost and GAC as biofilter media
AK Mathur, CB Majumder, S Chatterjee - Journal of Hazardous Materials, 2007 - Elsevier
Biofiltration of air stream containing mixture of benzene, toluene, ethyl benzene and o-xylene
(BTEX) has been studied in a lab-scale biofilter packed with a mixture of compost, sugar …
(BTEX) has been studied in a lab-scale biofilter packed with a mixture of compost, sugar …
Antecedents of cognitive age: A replication and extension
A Mathur, GP Moschis - Psychology & Marketing, 2005 - Wiley Online Library
Cognitive age has been an important construct in studies of older consumers. The present
study builds upon previous research by providing theory‐based antecedents of cognitive age. …
study builds upon previous research by providing theory‐based antecedents of cognitive age. …
Perceptions of age–identity: A cross‐cultural inner‐age exploration
B Barak, A Mathur, K Lee, Y Zhang - Psychology & Marketing, 2001 - Wiley Online Library
This article presents an exploratory and comparative study of the nature of cognitive and
desired age perceptions among 20–59‐year‐old men and women in three East Asian societies: …
desired age perceptions among 20–59‐year‐old men and women in three East Asian societies: …
The influence of gender on the new‐age elderly's consumption orientation
E Sherman, LG Schiffman, A Mathur - Psychology & Marketing, 2001 - Wiley Online Library
This article offers some fresh insights on the richness of cognitive age as it is implicitly
embodied as part of the conceptual and operational definition of the New‐Age Elderly (and their …
embodied as part of the conceptual and operational definition of the New‐Age Elderly (and their …