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What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
Ben Marder, Amy Yau, Jennifer Yule, Elena Osadchaya, Rob Angell, Will Zhiyuan Zhang, Sebastian Oliver, Laura Lavertu, Nikolaos Stylos, Qi Kang, Liyu Gao, Sara AlRabiah, Anouk de Regt, Yiwei Zhang, Jiayuan Li
Journal of Advertising Research Sep 2024, 64 (3) 255-283; DOI: 10.2501/JAR-2024-020
