| Category | Mean scores for: | ||
|---|---|---|---|
| INVOLV | NPL | FREQa | |
| Apparel and shoes | 4.68 | 5.35 | 3.28 |
| Appliances | 4.40 | 4.90 | 4.43 |
| Beverages: soft drinks | 3.90 | 4.82 | 2.55 |
| Beverages: beer | 4.37 | 5.36 | 2.29 |
| Beverages: spirits | 3.99 | 5.09 | 3.00 |
| Cameras | 4.72 | 5.47 | 4.84 |
| Cars | 5.12 | 5.47 | 4.82 |
| Clothing stores | 4.65 | 5.64 | 3.34 |
| Computer accessories | 4.99 | 5.49 | 4.42 |
| Consumer banks | 4.92 | 4.50 | 4.21 |
| Consumer electronics: audio/visual | 5.01 | 5.40 | 4.11 |
| Consumer packaged goods: coffee and tea | 4.36 | 4.85 | 2.76 |
| Consumer packaged goods: dairies | 4.61 | 4.60 | 2.42 |
| Consumer packaged goods: juices and mixes | 3.76 | 4.74 | 2.89 |
| Consumer packaged goods: ready meals | 3.79 | 5.40 | 2.70 |
| Consumer packaged goods: snacks and sweets | 4.58 | 5.64 | 2.60 |
| Consumer packaged goods: water | 4.15 | 4.25 | 2.92 |
| Consumer packaged goods: other food products | 4.37 | 5.30 | 2.58 |
| Credit cards | 5.05 | 5.11 | 4.41 |
| Department stores | 4.78 | 5.04 | 3.40 |
| Dining: casual dining | 4.48 | 4.87 | 2.91 |
| Dining: fast casual dining | 4.30 | 5.22 | 2.82 |
| Dining: fast food | 4.03 | 5.10 | 2.72 |
| Dining: steakhouses and top casual dining | 4.55 | 4.49 | 3.51 |
| Discount stores | 4.80 | 5.22 | 3.08 |
| Drugs: over-the-counter | 4.72 | 4.98 | 3.70 |
| Drugs: prescription | 4.86 | 5.27 | 3.34 |
| Electronic devices: accessories | 4.91 | 5.13 | 4.21 |
| Financial services | 4.78 | 4.87 | 4.09 |
| Internet service provider and cellular services | 5.24 | 5.06 | 4.38 |
| Investment management | 4.81 | 4.26 | 4.02 |
| Medical devices | 4.73 | 5.01 | 3.67 |
| Payment systems | 4.56 | 4.70 | 3.51 |
| PCs and laptops | 5.15 | 5.50 | 4.55 |
| Restaurants: pizza stores | 4.29 | 5.02 | 3.23 |
| Shops/restaurants: coffee and donut | 4.25 | 4.82 | 2.86 |
| Shops/restaurants: ice cream-smoothie | 4.34 | 5.21 | 3.15 |
| Smart home devices and systems | 4.56 | 5.35 | 4.14 |
| Software and apps | 4.86 | 5.38 | 3.63 |
| Tablets and phones | 5.16 | 5.67 | 4.29 |
| Tools and hardware | 4.48 | 5.00 | 3.87 |
| Travel: airlines | 4.41 | 3.84 | 3.98 |
| Travel: amusement, theme, and water parks | 4.40 | 4.51 | 4.22 |
| Travel: cruises | 4.59 | 4.39 | 4.87 |
| Travel: ground transportation | 4.17 | 4.32 | 3.81 |
| Travel: hotels | 4.67 | 4.58 | 3.78 |
| Travel: other tourist attractions | 4.41 | 4.62 | 4.23 |
| Travel: online travel agencies | 4.40 | 4.58 | 4.14 |
Note: NPL = new product launch frequency.
↵a Higher values indicate lower purchase frequency (or more interpurchase time).