| Variable | Total | Number of Years without Advertising | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| All cases | 57 | 57 | 34 | 17 | 12 | 11 | 6 | 6 | 4 | 2 | 1 |
| Brand size | |||||||||||
| Large | 17 | 17 | 12 | 6 | 5 | 5 | 3 | 3 | 3 | 2 | 1 |
| Medium | 17 | 17 | 11 | 6 | 3 | 3 | 3 | 3 | 1 | 0 | 0 |
| Small | 23 | 23 | 11 | 5 | 4 | 3 | 0 | 0 | 0 | 0 | 0 |
| Sales trajectory | |||||||||||
| Growing | 18 | 18 | 11 | 3 | 3 | 3 | 0 | 0 | 0 | 0 | 0 |
| Stable | 19 | 19 | 11 | 8 | 5 | 5 | 4 | 4 | 3 | 2 | 1 |
| Declining | 20 | 20 | 12 | 6 | 4 | 3 | 2 | 2 | 1 | 0 | 0 |