Table 4

Correlations and Discriminant Validity

VariableObjectivity of Advertisement CreationAI Human LikenessMachine HeuristicPerceived EerinessUneasiness with RobotsAppreciation of AI-Created Advertisements
Objectivity of Advertisement Creation0.831a
AI Human Likeness0.383**0.843a
Machine Heuristic0.534**0.267**0.817a
Perceived Eeriness–0.173**–0.036–0.235**0.831a
Uneasiness with Robots0.368**0.219**0.359**0.089*0.858a
Appreciation of AI-Created Advertisements0.503**0.193**0.618**–0.235**0.282**0.767a
Mean4.0743.4894.2204.2623.9824.438
SD1.6721.8061.4791.6051.8401.194
  • Note:

  • aThe square root of average variance extracted.

  • *p < 0.05;

  • **p < 0.01.