Measurement Scales
| Item No. | Item Content |
|---|---|
| Perceived Objectivity of Advertisement Creation | |
| Question: Advertisement creation is a task that ... | |
| POAC_1 | Refers to objects, events or data that is observable. |
| POAC_2 | Is not influenced by emotions, opinions or personal feelings. |
| POAC_3 | Is objective. |
| Perceived AI Human Likeness | |
| Question: What is your overall perception of artificial intelligence (AI)? | |
| PAL_1 | Artificial/natural |
| PAL_2 | Human made/humanlike |
| PAL_3 | Without definite lifespan/mortal |
| PAL_4 | Inanimate/living |
| PAL_5 | Mechanical movement/biological movement |
| PAL_6 | Synthetic/real |
| Machine Heuristic | |
| Question: If AI creates an advertisement, then ... | |
| MH_1 | The task is done objectively. |
| MH_2 | The work is error-free. |
| MH_3 | The work is unbiased. |
| MH_4 | The task is done accurately. |
| Perceived Eeriness of AI Advertising | |
| Question: If an ad is created by AI, I feel that ad is ... | |
| PE_1 | Reassuring/eerie |
| PE_2 | Natural/freaky |
| PE_3 | Ordinary/supernatural |
| Uneasiness with Robots | |
| Question: What is your overall perception of robots? | |
| UER_1 | I would feel uneasy if I was given a job where I had to use robots. |
| UER_2 | I would feel very nervous just standing in front of a robot. |
| UER_3 | I would feel uneasy if robots really had emotions. |
| UER_4 | I feel that in the future, society will be dominated by robots. |
| Appreciation of AI-Created Advertisements | |
| Question: Advertisements created by AI are: | |
| AAA_1 | Boring |
| AAA_2 | Persuasive |
| AAA_3 | Well designed |
| AAA_4 | Attractive |
| AAA_5 | Original |