Evidence of CCPersuasion™ Validity
| Change in Brand Preference Range | Average Share Change | Percentage of Advertisements Achieving Share Point Difference of: | |||
|---|---|---|---|---|---|
| 0.0+ | 0.5+ | 1.0+ | 2.0+ | ||
| 21.0+ | +5.1 | 100 | 100 | 95 | 80 |
| 16.0–20.9 | +2.3 | 100 | 97 | 71 | 51 |
| 12.0–15.9 | +1.8 | 98 | 88 | 63 | 40 |
| 7.0–11.9 | +0.8 | 83 | 53 | 34 | 9 |
| 5.0–6.9 | +0.3 | 68 | 32 | 16 | 3 |
| 3.5–4.9 | +0.1 | 60 | 23 | 8 | 0 |
| <3.5 | –0.1 | 52 | 13 | 4 | 1 |