Traditionally Planned Gross Rating Points versus Persuasion-Rating-Point-Optimized Gross Rating Points
| Commercial | Brand Preference Building Power | Planned GRPs | Optimized GRPs | |
|---|---|---|---|---|
| Commercial A:60 | 5.9 | 34 | ↑ | 166 |
| Commercial B:60 | 5.5 | 116 | ↓ | 65 |
| Commercial C:60 | 2.6 | 162 | ↓ | 81 |
| Commercial D:30 | 4.3 | 42 | ↑ | 106 |
| Commercial E:30 | 3.0 | 36 | ↓ | 18 |
| Commercial F:30 | 2.9 | 58 | ↓ | 29 |
| Commercial G:30 | 2.3 | 35 | ↓ | 18 |