Successful Six-Second Advertisements Identified in Popular Press Articles
| Article | Successful Advertisements Identified | Link | |
|---|---|---|---|
| 1. “YouTube Ads Leaderboard: Bumper Ads Edition.” Think with Google, 2017 | Samsung Mobile India Mom's Touch Géramont Good Knight Corona Coca-Cola Duracell Scholl Club Social Coolish | Sleep Number Hefty Party Cups Glico Nike Gionee India IHOP Optus Suntory Casas Bahia Revlon | https://www.thinkwithgoogle.com/advertising-channels/video/youtube-ads-leaderboard-bumper-ads-edition/ |
| 2. “Bumper Ads.” Think with google, 2016 | Survey Monkey Ford Ranger Square Space Tom Ford IlTombolone | Southwest Airlines Energizer Krispy Kreme Blind Pig | https://www.thinkwithgoogle.com/products/bumper-ads/ |
| 3. “Ads that … Are Snackable.” YouTube, 2016 | Old Spice Pampers Fido | Jason Bourne (film) Sing (film) Mercedes-Benz | https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7V0JE-Nu95h9rWRbN69DBjz |
| 4. “YouTube Launches Bumper 6-Second Ad Format.” Lara O'Reilly, Business Insider UK, 2016 | Atlantic Records Audi | http://uk.businessinsider.com/youtube-launches-bumper-6-second-ad-format-2016-4 | |
| 5. “T-Mobile Says Its 6-Second World Series Ads Were a Home Run.” Anthony Crupi, AdAge, 2017 | T-Mobile | https://adage.com/article/media/tmobile-six-second-ads-world-series/311361/ | |
| 6. “13 Amazing YouTube Pre-Roll Ads That Last Just Six Seconds.” Clifford Chi, Hubspot, 2018 | Chipsmore Road Lodge Under Armour Mercedes-Benz | Singapore Airbnb Geico | https://blog.hubspot.com/marketing/best-six-second-pre-roll-ads-on-youtube |
| 7. “Why Brands and Agencies Are Preparing for the Era of 6-Second Ads.” Christopher Heine, Adweek, 2017 | Michelin | https://www.adweek.com/digital/why-brands-and-agencies-are-preparing-for-the-era-of-6-second-ads/ | |
| 8. “The 10 Best 6-Second Ads on YouTube.” Geoff Desreumaux, WeRSM, 2018 | Reese's Bayer US Rice Krispies Keebler Gorilla Glue | Sargento Cheese Duracell Sonic Drive-In Pringles U.S. Domino's Pizza | https://wersm.com/the-10-best-6-second-ads-on-youtube/ |
| 9. “Why Switching to 6-Second Ads Will Help You Win on YouTube.” Anon., Stockmusic.net, 2018 | Knight Transportation Nescafé | Burn Energy Drink | https://stockmusic.net/blog/switch-to-6-second-ads/ |
| 10. “Top 6-Second Ads on YouTube: Laughing Cow and Doritos Tops List.” Anon., NetImperative, 2018 | The Laughing Cow UK Doritos UK ASDA M&M UK Sanex | Domino's Pizza UK Walkers Sensations Dettol Whiskas UK Strepsils UK | http://www.netimperative.com/2018/11/top-6-second-ads-on-youtube-laughing-cow-and-doritos-tops-list/ |