Interview Informants
| Namea | Position | Firm/company | Years of Experience with Online Video Ads |
|---|---|---|---|
| Piper (27) | Creative director and film director | Freelancer | 3 |
| Asher (34) | Senior producer | Creative agency (large) | 12 |
| Teo (30) | Film director | Freelancer | 5 |
| Oliver (23) | Account manager | Video distributor (large) | 4 |
| Paolo (27) | Account planner | Marketing agency (midsize) | 4 |
| Jacob (43) | Business director | Creative agency (midsize) | 10 |
| Michael (46) | Art director | Marketing agency (midsize) | 11 |
| Lucas (32) | Social manager | Marketing agency (midsize) | 7 |
| Jim (49) | Talent manager | Creative agency (midsize) | 10 |
| Daniel (30) | Senior copywriter | Creative agency (large) | 4 |
Note: a Names are anonymized.