• Are noticed by target markets | Disagree Strongly | (7 evenly spaced clickers to) | Agree Strongly |
• Increase awareness within target markets | (same scale as above) | ||
• Generate interest within target markets | (same scale as above) | ||
• Create desire within target markets | (same scale as above) | ||
• Influence existing customers to extend patronage | (same scale as above) | ||
• Influence prospective customers toward patronage | (same scale as above) | ||
• Increase customer loyalty | (same scale as above) |