| • Are noticed by target markets | Disagree Strongly | (7 evenly spaced clickers to) | Agree Strongly |
| • Increase awareness within target markets | (same scale as above) | ||
| • Generate interest within target markets | (same scale as above) | ||
| • Create desire within target markets | (same scale as above) | ||
| • Influence existing customers to extend patronage | (same scale as above) | ||
| • Influence prospective customers toward patronage | (same scale as above) | ||
| • Increase customer loyalty | (same scale as above) |