Effect Sizes Corresponding to Models in Table 6
| Model | Unique (Log) | News | Lifestyle | Sports | Visits (Root) | Month |
|---|---|---|---|---|---|---|
| 3 | 1.845 | 0.824 | 0.749 | 0.749 | 1.465 | † |
| 4 | 1.210 | 0.767 | 0.824 | 0.922 | 2.435 | † |
Note: † After adding monthly data as an independent variable, the author found that there were no significant effects on beta values.