Effect Sizes Corresponding to Models in Table 5
| Model | Unique (Log) | News | Lifestyle | Sports | Visits (Root) | Month |
|---|---|---|---|---|---|---|
| 3 | 0.205 | 0.632 | 0.744 | 1.140 | n/a | † |
| 4 | 0.033 | 0.592 | 0.814 | 0.729 | 2.191 | † |
Note: † After adding monthly data as an independent variable, the author found that there were no significant effects on beta values.