Scaled Marketing Investments by CeCareus in Year 1 and Year 2
| Marketing Medium | Year 1 | Year 2 | % Change Year 2 vs. Year 1 | Aggregation |
|---|---|---|---|---|
| Television | 0.78 | 0.79 | +0.49% | National |
| Digital display | 0.10 | 0.12 | +16.7% | National |
| Digital search | 0.01 | National | ||
| Coupons | 0.06 | 0.06 | +0.05% | Store |
| 0.00 | 0.00 | −33.3% | Regional | |
| Radio | 0.02 | 0.01 | −60.4% | Regional |
| Rest | 0.03 | 0.01 | −58.4% | Regional |
| Total | 1.00 | 1.00 | −1.20% | Regional |